Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
“The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” said Jim Koch, founder and brewer of Samuel Adams, in a statement. “In the past, I had my doubts about putting Sam Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle, but cans have changed, and I believe we’ve designed a can that provides a slight but noticeably better drinking experience than the standard beer can.”