Diet Coke, a brand of Atlanta-based The Coca-Cola Co., has partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.
Millions of Diet Coke packages will prominently feature the hashtag #ShowYourHeart to encourage fans to upload and share heart-inspired photos representing what “showing your heart” means to them. Throughout the month of February, each photo tagged on Twitter and Instagram with #ShowYourHeart will trigger a $1 donation from Diet Coke to the Foundation for the National Institutes of Health up to $100,000 in support of women’s heart health research programs.