Modelo Especial, a brand imported by Crown Imports LLC, Chicago, capped off 2012 with more than 43 million cases in annual depletions, making it the third import beer to achieve 40 million cases sold in one calendar year, the company says.
“This is a remarkable accomplishment for Modelo Especial, which is the No. 3 imported beer in the U.S. and is growing at a rate of more than 20 percent year over year,” said Bill Hackett, president of Crown Imports, in a statement. “This achievement is a true indicator of the phenomenal growth of the brand that continues to lead the beer industry and brings us one step closer to attaining our long-term vision of Modelo Especial becoming a 100-million-case brand and the No. 2 imported beer in the U.S.”