Lipton Iced Tea, a brand of the Pepsi Lipton Partnership North America joint venture between Unilever Group, London, and PepsiCo, Purchase, N.Y., announced a new nationwide sweepstakes to get consumers on their feet and dancing. In partnership with Microsoft and Harmonix’s “Dance Central 3” game for Kinect on Xbox 360 systems, the “Game On” promotion will encourage consumers to pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit gameonpromo.com to see whether they have won instant prizes. All online entrants also are automatically entered for a chance to win one of four grand-prize ultimate entertainment room makeovers.
"Lipton is thrilled to be joining the dance party by partnering with one of this year's hottest games on Kinect for Xbox 360," said Marc Hanson, director of Lipton, in a statement. "This exciting sweepstakes allows us to share the fun and energy of ‘Dance Central 3’ with consumers and celebrate bringing family and friends together with the same refreshing spirit."