Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends. As consumers are encouraged by dieticians and nutritionists to reduce sugar consumption, beverage manufacturers also are heeding this call by developing products that fit this bill.
“Parents are concerned about the rising obesity epidemic [and] about their children’s teeth,” explains Agata Kaczanowska, beverage industry analyst at Santa Monica, Calif.-based IBISWorld.