Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs). Private label accounts for 14.4 percent of CPG dollar sales and 17.1 percent of unit sales, says Susan Viamari, editor of SymphonyIRI Group's Times & Trends report.

"This marks a unit share decline for the second straight year, while dollar sales continue to inch upward, driven heavily by the fact that private label prices are increasing more quickly versus the industry average," Viamari says.