“Innovation” is a word used often across numerous markets, but what does it mean in the beverage industry? From the results of this year’s Best Packages competition, it looks like functionality and style is the answer.
In conjunction with Beverage Industry magazine, BNP Media’s Market Research Division conducted a survey at Pack Expo International 2012, which took place Oct. 28-31 in Chicago, to determine consumers’ perception of innovation toward 10 different beverage packages. Consumers also were able to access the survey online from Oct. 23 to Nov. 1. The results for the Top 5 ranked packages showcase innovation in function, structure and style, earning them the title of Best Packages of 2012.