Resveratrol finds new role in non-supplement applications
The results of a study by Innova Market Insights, Duiven, the Netherlands, which tracked the number of global launches of food and beverage products that contain resveratrol, found that increasing consumer interest in health and the growing body of research about the antioxidant’s role and efficacy has helped the ingredient become more mainstream.
According to Innova data, the number of products with resveratrol consistently rose from 2000 to 2010, with particularly strong activity in 2009 and 2010 as non-supplement products that contain the ingredient started to appear in greater numbers. This was particularly true in the United States, where interest was boosted by the introduction of a number of branded resveratrol ingredient blends, the market insights firm reports. Although the actual number of launches featuring resveratrol recorded globally fell in 2011 and appeared relatively static in 2012 to date, the share taken by supplements also has fallen from about 90 percent in 2009 to 80 percent in 2012, it reports.