Deerfield, Ill.-based Beam Inc. added the 2 Gingers brand to its Irish whiskey portfolio. Additionally, the company announced that Kieran Folliard, the founder of 2 Gingers, will become Beam’s chief Irish whiskey ambassador in the United States.
“Earlier this year, we entered the fast-growing Irish whiskey category with the acquisition of our flagship Kilbeggan brand,” said Chris Bauder, general manager of whiskey for Beam Inc., in a statement. “And now we’re taking another step forward to expand our Irish whiskey business in the U.S. with the addition of Kieran Folliard and 2 Gingers to our Beam Irish whiskey family. We couldn’t be more pleased to have Kieran and his fast growing 2 Gingers brand on board.”