Opens Starbucks China University to support partners in the region
Seattle-based Starbucks Coffee Co. advanced its growth plans in China with the opening of its 100th store in Beijing, celebrating the first store in the China market led by all certified coffee masters. The new Beijing store is located in the Solana International Business District and, like the first Starbucks in the city, it is staffed by all Starbucks coffee masters, which are baristas who have completed a certification program through coffee skills and knowledge training. The company also announced the launch of Starbucks China University, its talent development program, to further support Starbucks partners in the region.
“China is a focal point of our global expansion efforts, and we are proud to bring this unique store, staffed by all partners certified as coffee masters, to our customers here in Beijing and further demonstrate our espresso leadership,” said Belinda Wong, president of Starbucks China, in a statement. “Beijing is where we started our journey in China, opening our first store in 1999, and we are proud to now operate 100 stores across the city and more than 700 throughout Mainland China.”