Seattle’s Best Coffee, a subsidiary of Starbucks Coffee Co., Seattle, is offering a free small cup of brewed coffee to those working on the busiest shopping day of the year — Black Friday (Nov. 23).
“When we think of Black Friday, we think of the start of the holiday shopping season, crowds and incredible deals. We often forget that there are millions of people working long hours to make this holiday happen,” said Jennifer Dimaris, vice president of brand management for Seattle’s Best Coffee, in a statement. “We want to give them a little break with our delicious coffee. It’s a small thing we can do to make their day better.”
Additionally, people working on Black Friday can visit the Seattle’s Best Coffee Facebook page to request a free 1.75-ounce sample of Level 3 ground coffee, which brews a 10-cup pot of medium and balanced coffee, the company says. Free coffee will be available through Nov. 25 or while supplies last. Consumers also can find a $2-off coupon for Seattle’s Best Coffee Levels packaged coffee on the company’s Facebook page. The coupon can be redeemed at grocery stores and mass retailers nationwide.
Canton, Mass.-based Dunkin’ Donuts also is offering consumers special deals on Black Friday via social media. The company will kick off a Black Friday Twitter sweepstakes that gives fans the chance to win a Keurig brewer and two boxes of Dunkin’ Donuts’ newest K-Cup varieties: Peppermint Mocha and Hot Cocoa. Beginning at 6 a.m. Eastern Time on Friday, Nov. 23, consumers can tweet @DunkinDonuts using hashtag #DDKCUPS and share how Dunkin’ Donuts K-Cup packs keep them running through the busy holiday season. Dunkin’ Donuts will randomly select one winner each hour until noon Eastern Time.
Additionally, Dallas-based 7-Eleven Inc. is offering a free cup of coffee or hot beverage for consumers who purchase any Red Bull Energy Drink, including the company’s three new Editions products. The “Grab a Can, Get a Cup” promotion runs all day on Black Friday.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!