As Americans, we want our voices to be heard and our votes to count. Lately, beverage companies have really been giving consumers what they want by listening to their opinions and putting decisions in the hands of the fans.
This past summer, Purchase, N.Y.-based PepsiCo’s Pepsi brand embarked on The Pepsi Flavor Audition Tour, giving more than 15,000 fans the chance to sample four new Pepsi flavors and judge which should be crowned Pepsi X, the next “pop star.” Dragonfruit won the title on an October episode of “The X Factor,” and the soda of choice is now available in 12-packs, 2-liter bottles and 20-ounce bottles, while supplies last.