Mondelez International invests in sustainable coffee future
Mondelez International Inc., Deerfield, Ill., announced its plans to invest in making its coffee business more sustainable. The company’s “Coffee Made Happy” campaign will invest a minimum of $200 million to empower 1 million coffee farming entrepreneurs by 2020.
The program is designed to help the next generation of farmers by inspiring them, training them and building their capacity to improve their livelihoods and attract new generations back to the small-scale farming sector, the company says. The approach reflects Mondelez International's core values and builds on its previous commitment to sustainably source 100 percent of its European coffee by 2015, it says.