Premium gas prices might cause consumers to flinch, but when it comes to the spirits category, they’re not afraid of premium prices. According to Chicago-based Mintel’s 2011 “Spirits & Liqueurs” report, despite economic concerns, premium-quality spirits are in demand among consumers. With this growing trend, Paris-based LVMH Moët Hennessy Louis Vuitton’s Belvedere Vodka brand continues to find ways to reach this consumer base.

“Belvedere Vodka is the world’s first super-premium luxury vodka, and as consumers return to their pre-recession preference for premium brands, along with respecting authenticity and character more and more, we feel we are well-positioned with the category,” says Charles Gibb, president of Belvedere Vodka.