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Home » Beverages can boost restaurant check averages, Technomic says
Chicago-based Technomic Inc.’s Beverage Consumer Trend Report found that beverages sales could help restaurants to boost check averages.
According to the report, 71 percent of consumers now purchase beverages away from home two or more times a week, up from 66 percent in 2010. As the economy stabilizes from the recession, restaurants and retail foodservice locations are well-positioned to boost beverage sales, the company says. Beverages act as a high-margin add-on that can help increase check averages for operators and also increase the overall dining experience for consumers by providing an added element of flavor to a meal, it adds.