Novelist Dan Brown has seen his protagonist Robert Langdon decipher his fair share of codes and symbols in his best-selling novels, but for consumer packaged goods (CPG) companies, it’s all about clear, concise codes instead of ones that contain hidden secrets.

Bill Bonaccorsi, director of marketing for Gurnee, Ill.-based Domino Amjet Inc., notes that beverage manufacturers are looking for efficient tracking and traceability when it comes to coding technology that is capable of coding and marking machine-readable codes. The ability to print a higher quantity of data at high speeds also is important, he adds.