More beverages are being developed with functional health properties and lower calories. As such, many of the functional ingredients and new sweeteners being included in beverages create flavor and aroma issues calling for a need to mask them.
Consumers are attempting to maintain or improve their health by consuming beverages and foods that are either curative to specific conditions or for overall preventative homeopathy, says Anton Angelich, group vice president of marketing at Virginia Dare, Brooklyn, N.Y.