2012 Wholesaler of the Year Silver Eagle Distributors
Beer distributor uses marketing, broad portfolio to reach demographics
Most of the time, change doesn’t happen overnight. But in the case of Silver Eagle Distributors, its acquisition of BudCo Ltd. in 2007 catapulted its business in an instant. Not only did the company become the largest Anheuser-Busch InBev (AB InBev) distributor in the country, but it also became one of the largest Grupo Modelo distributors in the nation, according to its website.
Less than two years later, Silver Eagle acquired the distribution rights to a number of craft and import beers from Glazer’s Family of Companies, Dallas, in effect quadrupling its portfolio. To accommodate its continued growth and increase in SKUs, the company plans to open an additional warehouse in Houston in approximately 17 months. It currently operates five distribution centers in Houston, San Antonio, Cypress, Rosenberg and Conroe, as well as two depots in Carrizo Springs and Del Rio.