Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands. Luckily, many of these conversations are becoming public knowledge thanks to social media.
According to a survey by InSites Consulting, 61 percent of U.S. companies listen to consumer conversations on social media, and 83 percent respond to questions and complaints via social media. Similarly, 82 percent of consumers reported that consumer reviews influence their purchase decisions, according to Tampico Beverages.