This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • State of the Beverage Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Classifieds
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
    • Sponsor Insights
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Wat-aah’s mission to make health, bottled water cool

You have 0 Articles Left This Month. Register Today for Unlimited Access.

Wat-aah’s mission to make health, bottled water cool

August 13, 2012
Jennifer Zegler
KEYWORDS functional water / kids' drinks / Wat-aah
Order Reprints
One Comment

A child informing a parent whether or not something is cool might not be an occurrence so rare that it inspires a business plan, but when Rose Cameron’s twowaahbody sons told her they did not want to drink water because it was boring, the former marketing executive set out on a mission.

“If you look at Coke, the line is ‘Open Happiness,’” says Cameron, the founder and chief executive officer of New York-based Wat-aah. “You think of Pepsi and it was the ‘New Generation.’ You think of Red Bull with acceleration and energy. All things that my kids would love to hear — I would love to hear — it’s just happy and fun, and water isn’t; it’s too mature, it’s too staid, it’s too boring.”

You have 0 complimentary articles left.

Register for free today to continue reading!

Already have an account? Sign in here.

Privacy Policy

Related Articles

Wat-aah!, athletes encourage healthy lifestyle

Athletes help Wat-aah meet its mission

Wat-aah! to sponsor ‘Songs For A Healthier America’ program

Related Products

Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

Packaged Water Consumption (Volume and Growth) Forecast to 2021 - North America

Microbiology of Drinking Water: Production and Distribution

Beverage Industry February 2020 Issue

Subscribe For Free!
  • Digital Edition Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

Close
Beverage qc main
Sponsored By
Sartorius Lab Instruments GmbH & Co. KG

Optimizing Your Beverage Quality Control Process

The beverage testing industry must delicately balance quality and turnaround; therefore, a robust quality control (QC) process is crucial for ensuring that a product meets expectations and is safe for consumption. In this article, we will explore why sensory investigation and microbiological analysis are among the biggest focuses when it comes to QC.

Popular Stories

Coca-Cola UNITED’s leadership team

2021 Bottler of the Year: Coca-Cola Bottling Co. UNITED

Bud Light Seltzer Lemonade

Bud Light Seltzer expands lineup with Lemonade extension

Truly Hard Seltzer Iced Tea

Truly Hard Seltzer expands portfolio with iced tea varietal

Michelob ULTRA Organic Seltzer

Michelob ULTRA releases organic hard seltzer line

Karma Wellness Elderberry Starfruit

Antioxidants, superfoods provide functionality for new age beverages

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beer Segments

What trend will have the biggest influence on beer sales in 2020?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
How To, Directory Videos

Beverage Industry Magazine

2021 January

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing