The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group. The energy shot category also reported a boost with nearly $1.1 billion in sales and 8.5 percent growth during the same time period in SymphonyIRI’s measured channels.
Red Bull once again topped category sales figures with close to 40 percent market share and nearly $2.8 billion in sales in SymphonyIRI’s measured channels for the 52 weeks ending April 15. This spring, the company added Red Bull Total Zero, which the company says will deliver the same energy-boosting ingredients as original Red Bull without the calories, sugar and carbohydrates.