Private label continues to be a top seller in bottled water, bagged tea, ground coffee, juice and dairy alternatives, according to sales data from Chicago-based market research firm SymphonyIRI Group cited in this month’s State of the Industry 2012 report.
Across consumer packaged goods categories, private brands now account for about 18 percent of dollar sales, Nielsen Senior Vice President Todd Hale told attendees at Beverage Industry sister publication PLBuyer’s “Private Label: The Next Generation” conference in Chicago last month. Nielsen estimates a