Skinnygirl tops Technomic’s list of fastest-growing spirits
Chicago-based Technomic’s Adult Beverage Resource Group reported that the Top 250 spirits brands grew 3.1 percent in total volume in 2011, which is slightly lower than the total market’s 3.5 percent increase. Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails outpaced all other brands with a 388 percent gain to break the 500,000 case mark and rank as the fastest-growing brand, according to Technomic.
Reporting 233 percent growth, Familia Camarena Tequila, which is marketed by Modesto, Calif.-based E&J Gallo subsidiary Alto Spirits, ranked as the second fastest-growing brand. Rounding out the Top 5 fastest-growing brands were Paris-based Pernod Ricard’s Malibu prepared cocktails, Fireball Cinnamon Whiskey from Sazerac Co., Metairie, La., and Rokk Vodka, which is marketed by Diageo, London.