A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
One of the industry’s larger success stories has been energy shots. With market leader 5-Hour Energy along with growing brands such as Stacker2 6 Hour Power, this bottled category has found its place in the consumer packaged goods (CPG) market.