With a lineup of six SKUs that are sweetened with a tablespoon of honey in each bottle, Brooklyn, N.Y.-based Honeydrop Beverages has a synergistic tie to the creatures that provide its natural sweetener. David Luks, founder and chief executive officer of Honeydrop Beverages, was initially inspired to create the brand by the growing research about the health benefits of honey, which reminded him of his grandmother’s daily lemon tea and honey, and childhood snacks of apples or peanut butter with honey.
“I felt that there was this lack of a space for people like me who always loved honey, and maybe there was an opportunity to bring them something, which led me to Honeydrop,” Luks says.