Category management leverages insights

Technology, research provide retail solutions

April 13, 2012

The Coca-Cola Co. has created a variety of retail options, including the recyclable Give It Back retail rack made from corrugated cardboard, to allow for placement of its products throughout a retail outlet.

When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.

You have 0 complimentary articles left.

Already have an account? Sign in here.

Whole Foods Market releases 2020 trends

ABA, leading beverage companies announce Every Bottle Back

Repositioning beverages could aid dairy, non-dairy markets

Maple Hill and SIG worked together to create shelf-stable, single-serve cartons for Maple Hill’s 100 percent grass-fed organic whole milk and chocolate milk made with Fair Trade cocoa.

Maple Hill releases shelf-stable, single-serve cartons

Java Monster Farmer’s Oats

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Bottled Water Trends

View Results Poll Archive

Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products

Beverage Industry Magazine

2019 November

Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.

Check back throughout the month for additional content.

View More Create Account

Design, CMS, Hosting & Web Development :: ePublishing

Category management leverages insights

Technology, research provide retail solutions

Related Articles

Related Products