When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
In a May 2011 report titled “Kids Food and Beverage Market in the U.S.,” market research publisher Packaged Facts anticipated a 40 percent increase in the children’s food and beverage market from 2010 to 2015. The report cited beverages as the second largest market for retail sales, trailing only the frozen foods segment.