As the industry continues to watch the rise of better-for-you products, it seems certain consumers also are searching for just-for-me products. Whether it’s a coffee beverage made with personally preferred ingredients or choosing a brand that embodies one’s personality, the customization trend has begun to permeate the industry.
At this year’s National Association of Convenience Stores (NACS) Show in Chicago, Oct. 1-4, Kraft Foods launched the first expansion of its Mio liquid beverage mix line with Mio Energy. Scheduled to be available in convenience stores in the coming months, Mio Energy is a liquid water enhancer available in Black Cherry and Thunder Punch varieties that contains caffeine and vitamins B3, B6 and B12. A preview postcard for the launch specifically highlighted that “millennial consumers demand products they can customize and personalize.”