Pepsi-Cola North America Beverages’ SoBe Lifewater with electrolytes released Strawberry Kiwi Lemonade and Macintosh Apple Cherry. Both are infused with vitamins and sweetened with PureVia for zero calories in each serving.
Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.