This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Home » Marketing: Modelo Especial, Coco-Cola, Heineken roll-out new promotions
Modelo Especial, an import beer brand by Crown Imports LLC, Chicago, in collaboration with Sports Illustrated and international soccer player Clint Dempsey, last month invited fans to enter Modelo Especial’s VIP Soccer Sweepstakes. The contest awarded five grand prize winners a trip for two to attend an international soccer match of their choice. Modelo Especial displays at retail provided fans with information about how to enter to win one of five trips to a regular season international soccer match including hotel, airfare and match tickets for two. Fans also were able to enter by visiting si.com/shootout, a one-on-one virtual soccer shootout game where fans tested their soccer skills against Dempsey. QR codes on retail displays also unlocked exclusive Sports Illustrated content about the top 11 soccer players in the world.