The juice and juice drinks market saw new products that combined flavors and explored sweetener profiles. Minimal growth took place in both the shelf-stable bottled juice and juice drinks category as well as refrigerated juice and juice drinks, an upside compared to last year’s slight decrease for bottled juices and relatively flat sales for refrigerated offerings.
Orange juice remained the top-selling refrigerated juice although sales remained relatively flat. No. 1 selling orange juice brand Tropicana Pure Premium saw its sales decrease 4.1 percent to more than $892.8 million and had its market share dip 1.3 percent, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.