Coke Zero awards ‘impossible’ experiences at Daytona
The Coca-Cola Co., Atlanta, awarded several chance-of-a-lifetime opportunities to race fans during the Coke Zero 400 Powered by Coca-Cola at the Daytona International Speedway in Florida. The Coke Zero Lap promotion awarded 17 experiential prizes, including a VIP visit to the rooftop of the speedway, tickets to the exclusive Daytona 500 Club and an honorary trip to visit Victory Lane following the race.
Fans who registered at the Coke Zero stage at the speedway were selected randomly at each Coke Zero Lap, which is a lap that ends in a zero. Coke Zero ambassadors located winners and escorted them to their prizes right on the spot, the company says.