In recent years the United States soft drink market has seen beverages sweetened with a single sweetener supplanted by those using a multi-sweetener blend. Contrary to most other markets worldwide, the United States has historically been a single sweetener market — products have either been 100 percent sweetened with sugar or high fructose corn syrup (HFCS) or 100 percent sweetened with a single high potency sweetener, such as aspartame.
In 2010, 10 of the top 15 carbonated diet soft drinks were sweetened with more than one high potency sweetener. As we move forward, sweetener blending will not simply stop there; high potency sweeteners are no longer just for diet products.