The Coca-Cola Co., Atlanta, debuted a new commercial for its signature Coca-Cola brand that inspires rivals to come together
During the broadcast of the 2011 Confederation of North, Central American and Caribbean Association Football (CONCACAF) Gold Cup on Univision, the commercial, entitled “Buscando Coca-Cola” (“Searching for Coca-Cola”), showcases the unifying power of Coca-Cola through the eyes of a man desperately seeking a supply of Coke before the start of a soccer match, the company says.
As he runs through his neighborhood, the man continually finds himself one step behind his pesky neighbor, who takes the last Coca-Cola from each store. When the man returns home empty-handed, the neighbor looks down at his six pack of Coca-Cola, experiences a change of heart and walks next door to share. Touched by his neighbor’s generosity, the man invites him to join a party in his backyard, where everyone is enjoying ice-cold Coca-Cola.