From job cuts throughout North America in the beginning of the year to anti-American sentiment bringing down sales across the globe, The Coca-Cola Co. experienced a turbulent 2003. In the United States, the loss of 1,000 jobs and reorganization of the company’s bottle/can, fountain and Minute Maid product divisions were only part of the challenges Coca-Cola faced in 2003. The company also experienced a number of organizational changes, naming Steve Heyer president and chief operating officer, and Daniel Palumbo chief marketing officer, and later, senior vice president in 2003. And Chairman Doug Daft’s imminent retirement from the company this year will lead to a takeover by Coke veteran E. Neville Isdell.