SBS Imports once again is offering its specially brewed Reunion Beer. With the collaboration of Alan Shapiro, president of SBS Imports; Pete Slosberg, creator of Pete’s Wicked Ale; and Virginia MacLean, longtime friend and colleague, Reunion Beer was created as a way to raise awareness and donations for the Institute of Myeloma and Bone Cancer Research. One hundred percent of the proceeds will be donated to IMBCR. The beer is available at specialty beer retailers, via mail order and in kegs.
Red Bull provided the energy drinks for the after-show parties, designer’s studios and catwalks during London’s Fashion Week in February. The energy drink company also provided the only backstage bar at the main catwalk at the British Fashion Council’s tent. The design for the backstage bar concept was created by 2008 Fashion Fringe winner Aminaka Wilmont. Blended beverages served at the show included Designer Fuel (Red Bull blended with mango, pureed strawberry and blueberries) and Garden Fusion (Red Bull served with a blend of fresh mint, cucumber and lime).