Coca-Cola Enterprises, the world’s largest soft drink bottler, is known for red, but these days the company is seeing green. The company announced a set of long-range sustainability goals under the banner “Commitment 2020” that include a 15 percent carbon emissions reduction, water neutrality, and recovering and recycling the equivalent of 100 percent of the packaging it puts in the marketplace, all in the next 10 years.

“We live in a world of transparency, and obviously we all understand the great responsibility that we have as stewards of the most iconic brand on the planet,” he says. “What people have told us time and time again, is that they want to understand the how and the what behind our business … so the level of detail that you have seen in our most recent CRS report is our best effort and our best attempt to date to provide that kind of real information in a very specific way about our business operations.”