Like in years past, this year many people made New Year’s resolutions to work out more and eat and drink healthier products. Although the year-long resolution can be challenging, juice and juice drink manufacturers recognized this “want-to-be-healthy” trend and innovated with more enhanced and functional products.
“I definitely think there is a trend in lower sugar varieties as more consumers are turning away from high sugar beverages,” says Alison Lipson, U.S. research analyst at Euromonitor International, Chicago. “A lot of smaller companies have introduced lower sugar juice and some organic juices, but also a lot of larger players too have expanded into that. Consumers are really looking for functional benefits in juice and also naturally healthy juices.”