New formulations and packaging
Honest Tea released a new lineup of five teas in PET bottles with new graphics on the labeling. The portfolio includes three new tea introductions and revised formulations for Honey Green Tea and Pomegranate White Tea with Acai. All of the teas are USDA Organic and remain less than 40 calories per serving. Lemon Black, Peach White and Citrus Green Energy Teas are the new additions to the line. Citrus Green Energy Tea contains green tea, yerba maté, oranges and lemons, and the company buys renewable energy credits that help offset all the energy consumed in the production chain. Label changes include brighter graphics and prominent placement of EGCG content in the teas on the front label. Honest Tea’s green teas offer 250 mg. of EGCG per bottle and its white teas 150 mg. of EGCG.