More consumers are concerned about what they are drinking and eating, said Sylvia Rowe, president of SR Strategy LLC at the Chicago-basedWorldwide Food Expo in October. More often than not consumers are reading nutrition labels and noticing the product’s content. Concern also exists about the health claims products make. Manufacturers need to be more transparent about their products so consumers understand what is going in their bodies, Rowe says.
“The battle for the label, everything from health claims and nutrient profiling … nutrition standards are important across the board in the policy arena,” Rowe said.