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Home » Brand Awareness

Brand Awareness

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eMagazines
Website Advertising
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eNewsletter
Social Media
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Continuing Education
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OUR PUBLICATION
WHY Beverage Industry?

Your most complete advertising resource reaching the entire beverage marketplace, Beverage Industry delivers a valuable global audience of beverage professionals to complement your marketing efforts in North America.

With respected editorial coverage of power beverage brands and niche drinks, no other publication delivers the right customers like Beverage Industry.

Coverage of the entire marketplace means Beverage Industry provides customers targeted access to the most innovative creative groups and admired leadership teams in the business.

Your partnership with Beverage Industry will extend your message each month to industry executives.

EDITORIAL CALENDAR
AUDIENCE
36,700

Total Magazine Circulation1

 

 

most useful publication

 

Most Frequently Accessed


Advertising Perceptions**

 

96% of Beverage Industry readers took one or more actions after seeing an ad in the publication.

66% of readers trust companies that market with Beverage Industry.

90% of readers are involved in purchasing decisions.

 

CIRCULATION STATISTICS1
circulation by business and industry
circulation by job title
ADDITIONAL SPONSORSHIPS OR EXCLUSIVES
Annual Beer Category Report Sponsorships

Annual Beer Category Report Sponsorships

State of the Industry Report Category Sponsorships

State of the Industry Report Category Sponsorships

Craft Beer Report Sponsorships Available

Craft Beer Report Sponsorships Available

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eMAGAZINE SPONSORSHIPS

Put your brand front and center with a eMagazine Sponsorship as our dedicated readers access our intuitive, personalized and modern eMagazine. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the eMagazine. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

 

 

eMagazine on devices
eMagazine call outs

 

Increase your impact with these packages that allow you to take full advantage of our eMagazine capabilities.

 

FULL SPONSORSHIP
(Limit one sponsor per issue.)

PACKAGE INCLUDES:

  • Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
  • Mention with logo in eMagazine Reminder eBlast

 

INTERSTITIAL SPONSORSHIP
(Limit one sponsor per issue.)

Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.

 

VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)

Video will run as a stand-alone within the eMagazine on both desktop and mobile.

 

PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

 

HIGH IMPACT DISPLAY ADS

Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.

high impact display ads
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WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Beverage Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Beverage Industry's websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

 

Website Ad Sizes
Responsive ad examples.

 

Beverage Industry's homepage
78,309

Average Website Users1

AD TYPE DESKTOP TABLET MOBILE
Super Leaderboard 970 x 90 728 x 90 320 x 50
Leaderboard 728 x 90 728 x 90 320 x 50
Pushdown 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 315)
320 x 50
(expands to 320 x 415)
Billboard) 970 x 250) 728 x 90) 320 x 50)
Half Page 300 x 600 300 x 600 300 x 250
Wide Skyscraper 160 x 600 160 x 600 300 x 250
Medium Rectangle 300 x 250 300 x 250 300 x 250

HOME PAGE ONLY DESKTOP TABLET MOBILE
Rectangle Ad 180 x 150 180 x 150 180 x 150
Adhesion Banner 950 x 90
(expands to 950 x 460)
728 x 90
(expands to 768 x 768)
320 x 50
(expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on bevindustry.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.



TOP 10 TOPICS
  • Wine & Spirits
  • Beer
  • Carbonated Soft Drinks
  • Tea and Coffee
  • Bottled Water
  • Alternative Drinks
  • R&D Features
  • Sports Drinks
  • Juice & Juice Drinks
  • New Packages
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ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting bevindustry.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Beverage Industry's browsing customers into visitors to your website!

Online retargeting chart.

Purchase online display ads on bevindustry.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

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eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, the Beverage Industry INSIDER Weekly eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

Beverage Industry INSIDER Beverage Industry Insider

Weekly eNewsletter providing complete market coverage from industry headlines, new products, packaging innovations, company profiles, research & development, distribution and marketing.

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SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. Beverage Industry offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

Twitter logo.
15,745
Twitter Followers1

Facebook logo.
4,046
Facebook Likes1

Linkedin logo.
10,816
Linkedin Members1
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CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

CATEGORIES INCLUDE:

  • Products
  • Services
  • Software
  • Safety Gates
  • Fall Protection
BACK TO TOP ^
DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Drive graphic
BACK TO TOP ^
  • 1 Beverage Industry June 2020 BPA Brand Report
  • **Beverage Industry 2019 Reader Preference Profile Study

 

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MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Cannabis products Candy Industry Dairy Foods flexible packaging Food Engineering Food Master Food Safety Strategies Packaging Strategies News Packaging Strategies Independent Processor Prepared Foods Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner

 

CONTACT US
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Troy, Michigan 48084
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ABOUT BNP MEDIA

BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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