Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
It used to be that you could walk into any liquor store and, based on price and appearance, be able to quickly discern the premium players from the standard players. The codes of premium were well-established in packaging design — embellished glass, tall bottles, elaborate closures and applied-color instead of paper labels. These visual cues established an aspirational image for many brands that warranted a higher price point — and consumers bought it.
Look inside the lubricant cabinet of a food or beverage plant and it's surprising what you find. Upon close inspection, you’ll see the cabinet isn’t holding only food-grade (NSF H1) lubricants. The cabinet also might contain cleaners, glue removers and penetrating sprays.
A family-run business spanning three generations, Bigelow Tea Co., Fairfield, Conn., was founded more than 70 years ago when Ruth Campbell Bigelow created a zestfully flavored Constant Comment tea. Succeeding generations of the family have carried on the tradition of innovation, and today, the company produces 1.7 billion tea bags annually.
Summit Brewing Co., St. Paul, Minn., has served both craft beer and its community since 1986. To Summit, it’s not just a priority to brew fine, hand-crafted beer, but also to give back to the community that has supported it throughout the years. The company feels that great beer is even better when it’s shared with family and friends.
For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.