- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Offering a solution for health-conscious consumers seeking an energy boost, CEG Brands LLC developed Frava functional beverages, which combine fruit juices with natural caffeine sourced from green coffee beans.
Luxco Inc. relaunched its Purple Passion ready-to-drink cocktails with a new formula and retro-inspired packaging.
The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.
Baderbräu Brewing Co. introduced its latest seasonal, Baderbräu Lawnmower Lager, in the Chicagoland area.
Balance Water Co. added Balance Cleanse to its line of functional unflavored waters.
Island Club Brands added a cherry cola flavor to its Chicken Cock whiskey brand.
PepsiCo Inc. added Naked Kale Blazer to its Veggies line of juices.
Beam Inc. launched Hornitos Black Barrel, which is 100 percent blue agave tequila that is triple-aged using an innovative process that conveys the tasting notes of whiskey, the company says.
At the request of fans of A&E’s “Duck Dynasty” TV show, Duck Commander Family Foods and Chinook USA launched Uncle Si’s Iced Tea.
Tony Chachere’s Famous Creole Cuisine introduced all-natural, non-alcohol Tony Chachere’s Bloody Mary, featuring the company’s renowned creole seasoning.