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- BEVERAGE R&D
PepsiCo Inc., Purchase, N.Y., reported its first-quarter 2014 results.
Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.
Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.
Bacardi U.S.A. Inc., Coral Gables, Fla., released nationwide the newest addition to its flavored rum family: Bacardi Mango Fusion. The new flavored rum fuses mango and orange flavors and can be consumed as a shot or mixed with fruit juices, lemon-lime soda, or sweet-and-sour mix as a cocktail, the company says.
Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.
Maxwell House, a coffee brand of Northfield, Ill.-based Kraft Foods Group Inc., is redefining its 121-year-old brand to re-ground America in what is truly good about coffee, the brand says. As consumers seek products and experiences that are described as “awesome,” “amazing,” or “incredible,” Maxwell House is aiming to make itself more relevant to a new generation of coffee consumers by reminding people just how good “Good” is, it says.
North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.
London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”
Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.
Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.
Each year, the Legislative Conference provides a great opportunity for distributors to hear from industry leaders and to educate members of Congress about the importance of effective state-based alcohol regulation and the vital role of beer distributors.Read More
The Craft Beverage Expo, a trade show and conference designed to help participants across all segments of the growing craft beer, wine and spirits industries, is set to launch May 6-8, 2014, at the San Jose Convention Center.Read More
Each year SIAL China positions itself as "the event" not to be missed for professionals in the food, beverage, wine and spirits industries in China.Read More
Following the success of the 2013 Melbourne International coffee Expo, the 2014 show is set to continue as the largest and most dynamic coffee event for the coffee industry in the Australasian region.Read More
Private-label products are growing in popularity all around the world. Guests can experience the fullness of this growth at the “World of Private Label” tradeshow.Read More
NürnbergMesse North America (NMNA) and the Food Marketing Institute (FMI) will co-locate InterBev 2014 with FMI Connect: The Global Food Retail Experience.Read More
North America’s largest specialty food and beverage event will take place in New York City from June 29 to July 1, 2014.Read More
The San Diego Spirits Festival is back for another year. The two-day event from Aug. 23-24 has been designed to celebrate the industry and all that it encompasses ranging from industry advancement, professionalism, education, showcasing product innovation, market launches, entertainment, camaraderie and just good fun.Read More
Natural Products Expo East continues to be the leading tradeshow on the East Coast in the natural, organic and healthy products industry, attracting more than 25,000 industry professionals and 1,400 exhibitors to the Baltimore Convention Center.Read More
NBWA’s Annual Convention is designed to provide valuable education programs and important networking opportunities for the beer industry.Read More