- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.
Nutrié launched its Fuel premium protein shake in 12-ounce Rexam Sleek cans.
Union Wine Co. unveiled new packaging for its line of wines to appeal to a younger audience, it says.
Pernod Ricard USA released a new look for its Ballantine’s Finest Blended Scotch Whisky.
Narragansett Beer reintroduced its 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.
In order to meet growing demand for its Watt-Ahh brand, AquaNew LLC added a 1-liter size to its bottled water lineup.
Xyience Xenergy, the official drink of the UFC, launched a limited-edition collector can featuring UFC women’s bantamweight champion and Xyience team athlete Ronda Rousey.
Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.
Evian Natural Spring Water, a brand of Danone, released its latest collaboration with designer Elie Saab.
Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.
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