The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!
After much pestering, Sam-I-Am finally was able to get his unnamed friend to try the unfamiliar dish of green eggs and ham in Dr. Seuss’ popular children’s book “Green Eggs and Ham.” Although the unidentified character is rather elaborate about the reasons why he did not want to try the meal, in the end, readers learn how much he has come to embrace the non-traditional item.
In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.
For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.
Two men became fast friends as their respective daughters attended the same school, according to Andy Knowlton, co-founder of Fresh Matters LLC, Santa Fe, N.M.
When walking through the aisles of retail stores, one might notice how different the consumer packaged goods (CPG) environment is compared with previous decades.
The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015
The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.
Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.
New Videojet ink designed to withstand variable environments
April 15, 2015
Highlighting its Freightliner Trucks Business Class M2, Daimler Trucks North America LLC’s Freightliner trucks offer the M2 106 and M2 112, which both feature best-in-class visibility with a 2,500-square-inch windshield and have numerous manual, automated and automatic transmission choices, the company says.
It’s fairly common in business, psychology and elsewhere to incentivize the type of behavior one desires. Within the beverage industry, sales and marketing departments rely on numerous incentive programs, both internally with staff and externally with retailers.
Direct-store-delivery (DSD) solutions no longer are the clunky order-entry devices of times past, notes David F. Giannetto, senior vice president of performance management for Salient Management Co., Horseheads, N.Y.
New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.
Protypes designed to encourage formulation conversations
April 15, 2015
Bulk tropical fruit juices, purees and concentrates supplier iTi Tropicals Inc. announced the availability of six custom coconut water and coconut milk prototype blends specifically designed to stimulate research and development and to initiate a creative dialog.
Low-calorie sweetener mimics sweetness, texture of sugar
April 15, 2015
Tate & Lyle announced the launch of Dolcia Prima low-calorie sugar to transform the way the food and beverage industry develops low- or reduced-calorie products.
Ganeden introduces probiotic straw for refrigerated, shelf-stable beverages
April 15, 2015
AIDP Inc., City of Industry, Calif., highlighted its Magtein magnesium-based super-mineral ingredient, which has been shown to support cognitive functions and brain health, at Engredea, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif. It also highlighted its energy and protein ingredients.
When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.
Sparkling Ice adds limited-edition Kevin Durant bottle
April 15, 2015
Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.
When packaging beverages, the process to fill a container can require efficient practices as beverage-makers look to accommodate changeovers that commonly are associated with SKU proliferation.
Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.
Perrier creates District Perrier to show consumers its bolder side
April 15, 2015
According to a study from the University of Washington Center for Public Health published in Nutrition Journal, including 100 percent fruit juice in one’s diet can make a difference.
With changes coming so fast, it can be tough to stay ahead of the game. However, marketers and other beverage industry executives searching for competing products in the consumer packaged goods (CPG) market might have a new tool to make things easier.
The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.
Event adds session about foodborne disease outbreaks
April 15, 2015
The 2015 Food Safety Summit, which will take place April 28-30 in Baltimore, will continue its goal of “Providing Solutions for Today and Planning for Tomorrow” with focused sessions on the Food Safety Modernization Act (FSMA) updates, a full-day forum on integrating the nation’s food safety system, a session on the 2014 foodborne outbreak and much more.
After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.