Beverage Industry Magazine

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2013 October

The October 2013 Beverage Industry includes a cover story on our 2013 Executive of the Year, Jim Koch of The Boston Beer Co., as well as articles about sparkling water, natural retailers, and more. Check it out today!

2013 Executive of the Year Jim Koch

The Boston Beer Co. founder and chairman promotes quality beer, company culture
By Stephanie Cernivec
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Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.


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Bebida Beverage Co. helps consumers sip and relax

BeBevCo relaxation drinks on trajectory for growth
By Stephanie Cernivec
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More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).


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Getting your fill of fiber

Fortification helps deliver ingredient’s benefits
By Jessica Jacobsen
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Whether it’s because of its weight management capabilities or its preventative links, fiber is putting its stamp on the American diet.


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Natural retailers pursue an organic appeal

Natural channel growth outpaces conventional retailers
By Jennifer Haderspeck
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Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.


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Sparkling water outpaces bottled water category

Water brands find ways to resonate with consumers
By Jessica Jacobsen
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Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.


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R&D News: October 2013

Companies release new identities, websites to better connect with customers
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Roha Group, Mumbai, launched its global reorganization initiative by unveiling a new corporate identity and six division logos.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations
By Jennifer Haderspeck
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When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Drinking in the natural benefits

Peak Organic beer, Solixir offer organic beverage appeal
By Jennifer Haderspeck
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Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.


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Process Expo continues to grow

Trade show adds educational programs
By Jessica Jacobsen
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Experiencing strong growth since its 2011 show, Process Expo, taking place Nov. 3-6 at McCormick Place in Chicago, will feature more than 200,000 feet of exhibit space dedicated to showcasing the latest in food processing technology from more than 500 equipment suppliers.


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Knowing when to incorporate automation

Warehouse automation minimizes complexity
By Bill Daniels and Steve Golladay
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What is a warehouse? It sounds like a silly question at first, but posing and answering this question will help operations managers better understand the role of automation in their warehouses.


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Showing off a surreal world

Hendrick’s Gin shows fans the world inside the bottle
By Jennifer Haderspeck
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While many brands enter into the consumer world to connect with their target audiences, Hendrick’s Gin is taking a different approach and bringing fans into its own world.


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Two heads are better than one

Craft beer companies collaborate to expand influence
By Stephanie Cernivec
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It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.


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An informative time of year

Beverage brands celebrate causes in October
By Jessica Jacobsen
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There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.


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Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
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The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Supplier’s Marketplace: October 2013

Read about the latest releases from Paul N. Gardner Co., GEA Heat Exchangers GmbH, Telogis Inc. and many more.
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Admix introduced Rotosolver II, an energy-saving high-shear mixer. This next-generation equipment is designed to offer a 30 percent reduction in energy consumption and a 10 percent improvement on dispersion when compared with the original model, the company says.


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Best Fleet Graphics of 2013

Leading fleets use innovative graphics to stand out
By Tom Kelley
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Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.


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Robots learn to build efficiency

Robotics sales on the rise as more companies realize their benefits
By Jennifer Haderspeck
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Just like Rosie the robot maid from the 1960s cartoon “The Jetsons” helped the Jetson family with the housework and sometimes the parenting to ease the pressures of home life, robots in the beverage industry are helping to make industrial life a bit easier.


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'Picking' the right technology for warehouses

Voice-pick systems increase in popularity
By Stephanie Cernivec
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Distribution centers are losing an average of nearly $390,000 every year due to mis-picks, according to a study conducted by Everett, Wash.-based Intermec Inc.


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LycoRed releases high-intensity color portfolio

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LycoRed Ltd. developed new beta-carotene colorant formulations that deliver high-intensity color.


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Sensient Colors LLC releases new natural color options

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Sensient Colors LLC, a business unit of Sensient Technologies Corp., released a complete color spectrum of clean label, bright and stable natural blues and greens permitted in the United States for use in food and beverages, the company says.


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David Michael takes flavor innovations on tour

Beverage R&D company visits Beverage Industry office
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At the 10th anniversary of its Innovation Roadshow, team members of Philadelphia-based David Michael & Co. took the company’s flavor innovations on the road to share with clients, educational institutions and media across the country.


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Beverage-makers find the right performance ingredients for victory

Performance drink ingredients give athletes an extra boost
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Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.


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Convenience, portability affect packaging selection

Cartons, pouches and aseptic containers appeal to different consumer need states
By Jessica Jacobsen
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Understanding consumer wants and needs can be crucial when it comes to product development and sustainability.


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Packaging News: Beverage brands break out October-themed packages

Jones soda, Dos Equis prepare for Halloween with new packaging
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Jones Soda Co. announced the return of its Halloween-inspired beverages in 8-ounce cans.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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