Beverage Industry Magazine

BI April 2013 cover

View Archived Issues

2013 April

The April 2013 Beverage Industry includes a cover story on Vermont Hard Cider Co., as well as articles about carbonated soft drinks, vodka and whisky, and an Up Close with RealBeanz feature. Check it out today!

Vermont Hard Cider Co. shares its passion

Hard cider company puts its focus on people
April 11, 2013

If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.


Read More

Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
April 11, 2013

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


Read More

Up Close With: RealBeanz

RTD coffee company shares N.Y. spirit, natural ingredients
April 11, 2013

From the heart of Brooklyn, N.Y., the home of Coney Island and the Brooklyn Bridge, comes RealBeanz, a ready-to-drink gourmet iced coffee company brimming with New York pride. The self-described “up-and-coming” brand plays off of the classic, artsy Brooklyn vibe to showcase its borough spirit and connect with its “kind of young, kind of hip, and kind of fresh” consumers in the 18- to 35-year-old demographic group, says Jenna Burke, director of public relations and social media for RealBeanz.


Read More

New flavors, packages boost spirits category

Vodka and whiskey dominate category growth
April 11, 2013

Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.


Read More

Vermont Hard Cider Co. outgrows its space

Company prepares to break ground on new cidery
April 11, 2013

Vermont Hard Cider Co. President and Chief Executive Officer Bret Williams estimates that when he joined the Middlebury, Vt.-based company in 1996 as its first sales associate that the company shipped approximately 300,000 cases a year. In 2012, the company shipped 3 million cases of its Woodchuck Hard Cider brand, he says.


Read More

Supplier’s Marketplace: April 2013

New software, distribution and inspection equipment, packages and more.
April 15, 2013

Charles Ross & Son Co. introduced a new multi-purpose laboratory mixer, the HSM-100LCI-T. Made of Type 316 stainless steel wetter parts polished to a 150-grit finish, the table-top unit features a dust- and fluid-spray-resistant enclosure, color touch-screen controls that display speed, percent of load, batch time and temperature, and an electronic push-button lift.


Read More

What’s Your Function?

April 15, 2013

After the show’s close, New Hope Natural Media, the host of the show and a division of Penton, reported a record number of new natural and organic product launches, as well as record exhibitor and attendee numbers.


Read More

Engage your audience

April 15, 2013

To stand out among the white noise in the sea of ads, advertisers have to get creative to better engage consumers.


Read More

Earth Day is every day for brand owners

April 15, 2013

Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.


Read More

Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


Read More

The Kegavator — A revolutionary keg delivery system

April 15, 2013

The Kegavator facilitates unloading kegs from delivery trucks more safely than the traditional brute force method, says co-creator 1 Stop Material Handling, North Easton, Mass.


Read More

A natural alternative for energy

Energy ingredients found in nature gain traction
April 15, 2013

There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.


Read More

Working with DSD gadgets

DSD software, hardware add efficiency to the supply chain
April 15, 2013

Just like the Secret Intelligence Service wouldn’t send James Bond on a mission without the best gadgets, distribution managers need to ensure that their sales and distribution representatives in the field are equipped with all of the tools to get the job done.


Read More

Considerations for leasing vs. buying

Beverage fleets weigh the cost of money
April 15, 2013

During the last several years of working with beverage fleet managers, few topics have shown a solid division between strategy and practice.


Read More

Discovering the aluminum package advantage

Material expands into new beverage categories, formats
April 15, 2013

In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.


Read More

Filling machines give beverage categories their fill

Filling systems address packaging, category formats
April 15, 2013

Years ago, the word “flexibility” carried a different meaning in the filling systems space — it might have referred to different packaging formats and beverage categories. Today, proliferation of SKUs and the increasing number of particle-filled beverages have stretched the word’s definition in the beverage industry.


Read More

Packaging News: Design alterations give brands an updated look

April 15, 2013

Mercy launched a newly designed can featuring an angel and blue shield, symbolizing Mercy’s goal to protect and defend its consumers from hangovers.


Read More

Ingredient Spotlight: Counting the benefits of omega fatty acids

New technology expands beverage uses for fatty acids
April 15, 2013

The American diet, which tends to be less rich in fish consumption compared with Japan, China and almost any other country where fish is the major source of dietary protein, also tends to be low in omega fatty acids, says Sam Wright IV, chief executive officer of Crowley, La.-based The Wright Group.


Read More

R&D News: April 2013

R&D News from around the world.
April 15, 2013

BI Nutraceuticals, Long Beach, Calif., announced that its East Coast facility located in Islandia, N.Y., has received a Safe Quality Food (SQF) 2000 certificate from NSF International, Ann Arbor, Mich.


Read More

Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies
April 15, 2013

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


Read More

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked