Beverage Industry Magazine

BI April 2013 cover

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2013 April

The April 2013 Beverage Industry includes a cover story on Vermont Hard Cider Co., as well as articles about carbonated soft drinks, vodka and whisky, and an Up Close with RealBeanz feature. Check it out today!

Vermont Hard Cider Co. shares its passion

Hard cider company puts its focus on people
By Jessica Jacobsen
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If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.


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Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
By Stephanie Cernivec
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Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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Up Close With: RealBeanz

RTD coffee company shares N.Y. spirit, natural ingredients
By Jennifer Haderspeck
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From the heart of Brooklyn, N.Y., the home of Coney Island and the Brooklyn Bridge, comes RealBeanz, a ready-to-drink gourmet iced coffee company brimming with New York pride. The self-described “up-and-coming” brand plays off of the classic, artsy Brooklyn vibe to showcase its borough spirit and connect with its “kind of young, kind of hip, and kind of fresh” consumers in the 18- to 35-year-old demographic group, says Jenna Burke, director of public relations and social media for RealBeanz.


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New flavors, packages boost spirits category

Vodka and whiskey dominate category growth
By Stephanie Cernivec
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Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.


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Vermont Hard Cider Co. outgrows its space

Company prepares to break ground on new cidery
By Jessica Jacobsen
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Vermont Hard Cider Co. President and Chief Executive Officer Bret Williams estimates that when he joined the Middlebury, Vt.-based company in 1996 as its first sales associate that the company shipped approximately 300,000 cases a year. In 2012, the company shipped 3 million cases of its Woodchuck Hard Cider brand, he says.


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Supplier’s Marketplace: April 2013

New software, distribution and inspection equipment, packages and more.
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Charles Ross & Son Co. introduced a new multi-purpose laboratory mixer, the HSM-100LCI-T. Made of Type 316 stainless steel wetter parts polished to a 150-grit finish, the table-top unit features a dust- and fluid-spray-resistant enclosure, color touch-screen controls that display speed, percent of load, batch time and temperature, and an electronic push-button lift.


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What’s Your Function?

By Stephanie Cernivec
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After the show’s close, New Hope Natural Media, the host of the show and a division of Penton, reported a record number of new natural and organic product launches, as well as record exhibitor and attendee numbers.


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Engage your audience

By Jennifer Haderspeck
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To stand out among the white noise in the sea of ads, advertisers have to get creative to better engage consumers.


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Earth Day is every day for brand owners

By Jessica Jacobsen
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Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.


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Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

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As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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The Kegavator — A revolutionary keg delivery system

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The Kegavator facilitates unloading kegs from delivery trucks more safely than the traditional brute force method, says co-creator 1 Stop Material Handling, North Easton, Mass.


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A natural alternative for energy

Energy ingredients found in nature gain traction
By Jessica Jacobsen
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There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.


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Working with DSD gadgets

DSD software, hardware add efficiency to the supply chain
By Jennifer Haderspeck
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Just like the Secret Intelligence Service wouldn’t send James Bond on a mission without the best gadgets, distribution managers need to ensure that their sales and distribution representatives in the field are equipped with all of the tools to get the job done.


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Considerations for leasing vs. buying

Beverage fleets weigh the cost of money
By Tom Kelley
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During the last several years of working with beverage fleet managers, few topics have shown a solid division between strategy and practice.


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Discovering the aluminum package advantage

Material expands into new beverage categories, formats
By Jennifer Haderspeck
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In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.


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Filling machines give beverage categories their fill

Filling systems address packaging, category formats
By Stephanie Cernivec
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Years ago, the word “flexibility” carried a different meaning in the filling systems space — it might have referred to different packaging formats and beverage categories. Today, proliferation of SKUs and the increasing number of particle-filled beverages have stretched the word’s definition in the beverage industry.


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Packaging News: Design alterations give brands an updated look

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Mercy launched a newly designed can featuring an angel and blue shield, symbolizing Mercy’s goal to protect and defend its consumers from hangovers.


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Ingredient Spotlight: Counting the benefits of omega fatty acids

New technology expands beverage uses for fatty acids
By Jennifer Haderspeck
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The American diet, which tends to be less rich in fish consumption compared with Japan, China and almost any other country where fish is the major source of dietary protein, also tends to be low in omega fatty acids, says Sam Wright IV, chief executive officer of Crowley, La.-based The Wright Group.


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R&D News: April 2013

R&D News from around the world.
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BI Nutraceuticals, Long Beach, Calif., announced that its East Coast facility located in Islandia, N.Y., has received a Safe Quality Food (SQF) 2000 certificate from NSF International, Ann Arbor, Mich.


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Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies
By Jessica Jacobsen
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Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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