Beverage Industry Magazine

BI March 2013 cover

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2013 March

The March 2013 Beverage Industry includes a cover story on Heineken USA, as well as articles about volume challenges, green coffee extracts, and an Up Close with C&C Cola. Check it out today!

HEINEKEN USA accelerates growth through product, packaging and marketing innovations

Heineken USA rolls out new products, packaging, marketing.

Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.


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Beer encompasses premiumization trend

Brewers tackle volume challenges.

The old saying goes, “There’s no ‘I’ in team.” It’s not too hard to apply that saying to the U.S. beer market as analysts recognize the role different tiers and segments play in the category’s efforts to bring its case and dollar sales positioning back to pre-recession levels.


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A bouquet of wine selections

Wine-makers use marketing to simplify consumer choices.

“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”


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Setting an efficiency standard in the brewing industry

Relying on certified equipment to save energy, raw materials

Manufacturers and operators of machinery and equipment for the brewing industry must develop a highly integrated approach to energy and media efficiency, starting from the delivery of raw materials, auxiliaries and resources through optimizing mashing and cooking processes, using compressed air, treating wastewater and developing sanitation systems.


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TEAloe gets in sync

Gourmetti Brands revamps packaging, branding for tea, aloe hybrid beverage

The development of aloe drinks seems to be holding steady in the United States.


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Ingredient Spotlight: Coffee goes ‘green’

Interest in green coffee extracts increases.

According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.


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Strategies for saving fuel

Squeezing every last drop

As diesel prices continue to hover near $4 a gallon, it’s more important than ever for fleets to get the most out of every last drop of fuel purchased at the lowest possible cost.


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R&D News: March 2013

R&D News from around the world.

Cyvex Nutrition, Irvine, Calif., announced that its Euro Black Currant extract has achieved self-affirmed generally recognized as safe (GRAS) status.


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ProMat 2013 post-show report

Exhibitors showcase supply chain technology at Chicago tradeshow

ProMat 2013, which took place Jan. 21-24 at McCormick Place in Chicago, gave attendees an inside look at some of the newest supply chain solutions provided by material handling and logistics equipment manufacturers.


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Stevia sweetens the deal

Overcoming off-notes and mastering low-calorie drinks.

Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.


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Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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