Beverage Industry Magazine

2012 January

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2012 Beverage Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement
Stephanie Cernivec
January 12, 2012
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Features

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A healthy serving of juice innovation

Juices blend with other flavors, drink types for use throughout the day
Stephanie Cernivec
January 12, 2012
They say “an apple a day keeps the doctor away,” and according to new research, so does a bottle of 100 percent fruit juice. A report from the University of California at Davis shows that 100 percent fruit juices could have protective health benefits similar to those of whole fruits. The report found a positive association between consumption of 100 percent juices and reduced risk of cancer, cardiovascular disease and decreased cognitive function. Additionally, 100 percent juices are linked to heightened antioxidant activity, the report states.
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2012 New Product Development survey

A return to innovation forecasted — with a traditional focus
Jennifer Zegler
January 9, 2012
Answering consumer demand, creating new formulations and leveraging growth opportunities are among the reasons why beverage-makers plan to launch more new products in 2012 compared to 2011, according to the results of Beverage Industry’s annual New Product Development survey. A planned increase in launches was cited by 59 percent of respondents, which is a 14 percent rise from last year’s survey results.
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Getting to the top

Caps and closures put the finishing touch on packages
Stephanie Cernivec
January 12, 2012
The role of caps and closures has been to seal and preserve the product inside. But as the years go on, that job description keeps getting longer and longer. Beverage-makers are looking for tops that reflect their brand; keep the environment in mind; offer color, printing and form options; provide ease of use for consumers; showcase innovation; and maintain product integrity and safety.
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Crafting a different kind of cider

Crispin Hard Cider Co. targets expansion with premium offerings
jessica Jacobsen
Jessica Jacobsen
January 12, 2012
Joe Heron, president and chief executive officer of Crispin Hard Cider Co., says the Minneapolis-based company is not your traditional cider company. Whether it’s the company’s use of unpasteurized fresh-pressed juice or its historic and pop culture references in the names of its products, Crispin is seeking a point of differentiation in the hard cider market.
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Vertical integration to the max

Injection, blow molding put Admiral Beverage’s plants at the top of their game
Stephanie Cernivec
January 12, 2012
Being a trendsetter isn’t always ideal. You’re often the “guinea pig,” which could be a good thing or a bad thing. For Admiral Beverage Corporation, it’s a good thing. The company was one of the first bottlers in the country to install injection molding machines, it says. After introducing blow molding lines to both of its production facilities a few years ago, injection molding has enabled the business to become even more vertically integrated.
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Departments

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Acing Rafael Nadal

January 16, 2012
Bacardi Ltd. launched an international free prize competition to meet its Global Social Responsibility Ambassador Rafael “Rafa” Nadal as part of the award-winning “Champions Drink Responsibly” campaign.
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Customer Loyalty Rewards

January 16, 2012
Chattanooga’s Double-Cola Co. launched a new customer loyalty program in the United States called Reward My Thirst.
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‘Irish True’ campaign

January 16, 2012
William Grant & Sons Ltd. announced the rollout of a multimillion dollar global investment in Tullamore Dew whiskey with the launch of a global integrated communications campaign, supporting a new “Irish True” theme.
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Brewing a successful partnership

Stretch-wrap process saves distributor time, money
January 16, 2012
Servicing 8,000 accounts statewide and wrapping nearly 1,200 loads each day, Hensley Beverage Co. is Arizona’s largest beverage distributor, the company says. Opened in 1955 by Jim Hensley, the company started with 11 employees and has grown to 675 employees today.
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Columns

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Last Drop: Positive outlook

jessica Jacobsen
Jessica Jacobsen
January 16, 2012
Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
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Creator's Briefs: Innovation Showcase

January 16, 2012
Doehler presented a broad range of products and applications at the Brau Beviale and Food Ingredients Europe (FIE) events. At both European events, Doehler featured its MultiSweet Plus product range that includes the optimized MultiSweet Stevia ingredient.
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Beverage Beat: Riding the trend rollercoaster

Jennifer Zegler
January 16, 2012
Similar to the drops, twists and turns of popular amusement park rides, product fads can leave beverage-makers gasping for breath — and redirecting budgets. Take for example, pomegranate, formerly the most super of the superfruits, which has plausibly suffered the most due to consumers’ frequently fickle preferences.
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Creator's Briefs: Vegetable-based ingredient

January 16, 2012
Wild Flavors presents its newest innovation: Vegeceuticals. Created with proprietary extraction technology, Vegeceuticals deliver the healthy halo of vegetables to a wide range of beverages and food, the company says.
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Creator's Briefs: Validated and natural claims

January 16, 2012
Chr. Hansen showcased a probiotic with clinically documented immune health benefits for juice drinks and introduced a new range of natural colors. After months of research and development, Chr. Hansen launched L. Casei 431 Juice, a probiotic developed to survive in low-pH environments, such as chilled juice and juice drinks.
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Creator's Briefs: Lycopene-enhanced concept

January 16, 2012
BASF exhibited a new product application for beverages at Food Ingredients Europe. Fitting in with the company’s “Think Newtrition” platform, it exhibited LCE beverages, which is a new take on ACE drinks that provide vitamins A, C and E.
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Creator's Briefs: Clarification enzyme

January 16, 2012
Biocatalysts Ltd. offers an enzyme, Tannase 759P, developed to aid the clarification and flavor improvement of tea extracts, especially iced tea products, the company says.
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Interacting with technology to boost sales

Vending rolls out new payment options and interactive models
January 16, 2012
As the vending channel looks to grow its user base, beverage companies, suppliers and organizations such as the National Automatic Merchandising Association (NAMA) are seeking more ways to enhance the vending experience and increase consumer usage.
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Team building for business success

Insight from a sports legend for better operations
David Kolman
January 12, 2012
These days, you seldom hear a star discuss the importance of teamwork. Typically, the “celebrity” drones on and on about his greatness without a mention of how others helped his organization’s success.
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Can filling and seaming responds to differentiation

Rise in variety, adoption of aluminum challenges equipment
Jennifer Zegler
April 22, 2012
As the saying goes, “variety is the spice of life,” and for beverage-makers, package variety also can be a tactic to spice up sales. In the aluminum category, packaging manufacturers have gone beyond the traditional 12-ounce can and now offer a range of shapes, sizes and closures to help beverages stand out on store shelves.
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Superfruits expand beyond exotic varieties

Nutrient levels highlight more fruits under superfruit umbrella
jessica Jacobsen
Jessica Jacobsen
January 12, 2012
Better-for-you beverages continue to appeal to consumers, and beverage companies continue to find ways to address that trend. According to Chicago-based Mintel Group Ltd.’s “Juice and Juice Drinks” report, 5 percent of launches from January to June 2011 contained antioxidants, which represents a 1 percent increase from the previous period. The report adds that many launches sourced their antioxidant content from superfruits such as acai berries, blueberries, cranberries and pomegranates.
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